Chanel Diner is a conceptual rebranding that reimagines the

luxury fashion house as a retro, unapologetic burger joint.

This project explores the subversion of brand prestige by

applying high-end naming to a nostalgic pop-culture aesthetic.

Using a bold cobalt and golden-yellow palette, I developed a

full visual system from the "burger stack" logo to checkered

packaging redefining the brand as "as burgery as it could get."